The Tech founders - Portfolio

What was the issue?

The tech blog had an outdated, cluttered website that was hard to navigate and not mobile-friendly. The site lacked an effective content management system, making updates slow, and it wasn’t optimized for SEO, leading to stagnant traffic. Overall, the site didn’t reflect the blog’s authority in the tech space or engage visitors effectively.

Project Breif

The objective of the website redesign was to modernize The Tech Founders online presence, creating a visually appealing and user-friendly platform that better reflected the blog’s authority in the tech space. The blog needed a more intuitive structure, improved functionality, and an optimized user experience to engage readers and make it easier for the editorial team to update content.

Key Features

Responsive Design: A mobile-friendly design that ensured the blog was accessible and easy to navigate across all devices, enhancing user experience for tech enthusiasts on the go.

Content Management System (CMS): Implementation of a streamlined CMS, enabling the editorial team to efficiently publish and update articles, manage categories, and keep the site fresh with minimal effort.

SEO Optimization: On-page SEO improvements, including keyword optimization, meta descriptions, and image alt text, to improve the blog’s visibility in search results and attract more organic traffic.

Clean, Modern Design: A sleek, modern design with a focus on readability, clean typography, and an intuitive layout to highlight blog posts, making it easy for visitors to find relevant content.

Enhanced User Engagement: Features like related posts, comment sections, and social media sharing buttons to encourage interaction and repeat visits from readers.

Result

The redesigned website led to a significant boost in traffic, with organic search visitors increasing by 35% within the first two months. User engagement also improved, with more comments, social media shares, and time spent on the site per visitor. The editorial team found it much easier to update and manage content, leading to more frequent posts and a more active blog.